Important: This website is currently under construction
Overview
SM Collective Agencies needed a more credible and scalable digital presence than its previous free GoDaddy setup could provide. The new site is being rebuilt on a professional modern stack so the brand can present its services more clearly, load faster, and turn more visits into qualified enquiries.
Although the project is still being refined, the live site is already available here: https://smcollectiveagencies.com/
Brief
The brief was to replace a simple starter website with a platform that feels established, performs properly on modern devices, and gives the site owner better visibility into how visitors are engaging with different service pages.
A key requirement was making enquiries easier to generate and easier to track. That meant deploying well-configured contact forms across service-specific pages so the owner can see which areas of the website are attracting the most traction and which services are driving the strongest lead intent.
Approach
The site has been built using Astro with a Sanity.io CMS. This stack was chosen to improve Core Web Vitals, reduce page weight, and deliver much faster page performance than a basic template-driven setup.
Astro keeps the frontend lean by shipping less JavaScript to the browser, while Sanity gives the business a flexible editing system for structured content, page management, and future growth. Service pages include dedicated contact journeys so enquiries can be traced back to the page context more accurately, helping the owner understand where the strongest demand is coming from.
Benefits of the upgraded stack include:
- Better Core Web Vitals through lighter page output and faster rendering
- Faster page loads and improved responsiveness across desktop and mobile
- A professional CMS setup for easier content updates without relying on rigid templates
- More scalable architecture for adding services, landing pages, and new content over time
- Better SEO foundations through cleaner structure, stronger performance, and more controlled content management
- Page-specific contact form coverage to improve enquiry capture and identify which services are generating the most interest
- A more credible, future-ready platform than a free entry-level site builder installation
Outcome
SM Collective Agencies has been upgraded from a free GoDaddy installation to a modern Astro and Sanity-based website that is far better equipped for performance, lead generation, and long-term growth.
The project is still under construction, so some content and presentation details are continuing to evolve. Even so, the live site is already online and demonstrates the direction of travel toward a faster, more professional, and more measurable web presence.
Notes
This project is a practical example of moving away from a restrictive low-cost starter website and onto a stack designed for business performance. Astro and Sanity provide stronger technical foundations, while the distributed service-page contact forms help turn traffic insights into clearer commercial decisions.
